Apsis acquired Prospecteye

Norvestor, a leading Norwegian private equity company, has through portfolio company Apsis Group AB has signed an agreement for the acquisition and merger with ProspectEye AB, a provider of lead generation and marketing automation.

The combined company will with this merger consolidate the position as the leading provider of email marketing and marketing automation in Scandinavia.

Apsis is owned by Norvestor V LP and management and employees.

ProspectEye was founded in 2007 and is an entrepreneur-led business with a proven operational experience and a stable annual sales growth of approximately 70% over the past three years. The company already has over 400 customers using its proven lead management and lead-generation software.

Transaction responsible:
Magnus Lövdén, CDI Global Sweden


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