China Haidian acquires Corum

The Swiss watchmaker Corum was acquired by China Haidian in the first purchase of a luxury Swiss watch company by a Chinese rival.

China Haidian, which owns the Eterna watch brand among others, said it had acquired 100 percent of Corum for 86 million Swiss francs (HK$713.8 million), AFP reports.
China Haidian reported earnings of HK$270.42 million for the year ended December 31 on revenue of HK$2.23 billion.
Revenue from watches and timepieces segment amounted to HK$2.22 billion, up by HK$804.91 million, or 57 percent over 2011.
After tax profit from watches and timepieces was HK$311.49 million, up by HK$23.98 million, the company said late last month.
The companies said the sale would anchor China Haidian’s position in the Swiss luxury watch sector while opening new prospects for development and positioning of the Corum brand worldwide.
“This strategic agreement fulfills the long term vision of both partners for the continued development and growth of the Corum brand,” they said in statement.
“I am very pleased with this acquisition and I firmly believe in the potential development of Corum,’’ China Haidian chief executive Hon Kwok-lung said in a statement.
Founded in 1955 and based in the town La Chaux-de-Fonds in the canton of Neuchatel, Corum is known for its gold and jewel encrusted watches which can easily cost thousands of francs.
The Hong Kong-listed China Haidian Holdingsmanufactures its own watches and also distributes selected Swiss luxury watch brands in China and throughout Asia.
China Haidian, which owns two of the top four domestic Chinese watch brands, also owns the Swiss brand Eterna which has a license to manufacture and distribute globally ‘Porsche Design’ watches.
The sale was announced on the eve of Baselworld, the world’s biggest watch trade fair held in the Swiss city of Basel.

Divestment management: CDI Global Geneva

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